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Empowering Business Owners, Military Servicemembers, Federal Government
Employees, and Their Families to Take Control of Their Financial Future

Your Story. Our Mission. 

Discover What Your Tomorrow Could Look Like


Imagine

Let Us Help You Make Smart Choices

We have the expertise and the technology to help you visualize the cause and effect of your financial decisions. Forward thinking is what smart planning is all about. Let's look forward together.

Let’s Make a Plan

You Are Welcome Here

We specialize in serving business owners, military servicemembers, federal government employees, and their families. We are dedicated to keeping you and your family financially secure from the start of your career to retirement and beyond.


We Help Those Including


Individuals & Families

Individuals & Families

Whether you’ve always found yourself to be an independent hard worker or you’re raising a family, there are many milestones you look forward to - births, weddings, career changes, buying a new home, enjoying retirement. We’ll help you and your finances prepare and approach every exciting milestone to come while keeping your future retirement needs in mind.

Pre-Retirees & Retirees

Pre-Retirees & Retirees

As scary as it sounds, you only get one shot at preparing for retirement. Make it count by working with our experienced advisors to develop sound investment strategies and income solutions that work hard during retirement (so you don’t have to).

Business Owners

Business Owners

You’ve beat tremendous odds to make it as a successful entrepreneur. But as your business grows, so does its financial complexities. We’ll work with your business and you to analyze your employee benefit options and obligations. And when you’re ready to retire, we’ll help you handle this important transition.

Military Members & Government Employees

Military Members & Government Employees

Military members and government employees working at home or around the globe face unique financial circumstances their civilian counterparts often do not. We’ll help you take command of your financial picture without taking too much time away from what matters most to you - your family and your work. Our team can work with you to navigate your pension plan options, understand the implications of an early retirement, optimize your employer-sponsored benefits before and after retirement and more.


Does This Sound Like You?


See Our Services

Disrupting The Industry

Because It’s Long Overdue

Disruptive Innovators

Our founder, Tom Maiden, an Iraq war veteran, was raised as the son of a coal miner in southern West Virginia. He believes that the current model of so-called “wealth management” is totally outdated. Tom believes that financial planning should be accessible and affordable for everyone, not just to the affluent.

During fireworks on Independence Day 2019, Tom and his wife, Michele, launched Mission:Advice℠ to be the change. Better value and lower fees are in the best interests of consumers. It is that simple.

Mission:Advice℠ is the world's first financial planning practice to integrate & synchronize military planning processes with financial planning.

Learn More About Our Revolutionary Founders

Tom Maiden, MBA, CFP® Photo

Tom Maiden, MBA, CFP®

Founder
Read Bio

Tom Maiden, MBA, CFP®

Founder


Email: tom.maiden@missionadvice.com
Phone: (304) 870-4200

My wife, Michele, and I own an insurance planning practice in Shepherdstown, West Virginia. Since its establishment on March 3, 1989, Insurance Outfitters® has grown from a one-person operation to a team of motivated, high achievers committed to delivering innovative and tailored solutions to the unique risk management & insurance planning needs of each individual, organization, and business in Shepherdstown, West Virginia, and the surrounding area.

Similarly, during the fireworks on the Fourth of July in 2019, Michele and I launched Mission:Advice℠ to provide investment advice and financial planning to Shepherdstown, West Virginia, and the surrounding area. We believe that better value and lower fees are in the best interests of consumers. It is that simple. 

Growing up as the son of a coal miner in Helen, West Virginia, I learned the value of money and hard work. As a veteran of the Iraq war, I learned to not take life for granted and to be appreciative for what I have. 

Let me use my education, skills, and life experience to show you what your tomorrow could look like.

I have a Master of Business Administration degree from West Virginia University. I earned my Chartered Life Underwriter (CLU®) designation in 1995, and I became a CERTIFIED FINANCIAL PLANNER™ professional in 2001. As a CFP®, I am held to a rigorous code of ethics in how I work with my clients.

How Can I Help?


Schedule a Time To Talk

Michele Maiden, MBA Photo

Michele Maiden, MBA

Founder
Read Bio

Michele Maiden, MBA

Founder


Email: michele.maiden@insuranceoutfitters.com
Phone: (304) 876-0822

I am a co-owner of Insurance Outfitters® with my husband, Tom, and serve as its CEO today. Before joining our family business, I served for 23 years in management with Pfizer, one of the world’s premier innovative biopharmaceutical companies. 

I am the past President of the Rotary Club of Shepherdstown and previously served as a Uvilla Homeowners Association board member. I earned my Bachelor of Science in business administration from Shepherd University and my Master of Business Administration from the Sellinger School of Business at Loyola University Maryland. 

Tom and I have raised five beautiful children together in Shepherdstown, West Virginia. In my free time, I enjoy sailing, gardening, cooking and spending time with our family.

You Shouldn’t Spend Your Wealth Trying to Save It

To us, money means something. And we know it does to you too. So when it comes to paying your financial advisor to protect your hard-earned wealth, are they truly earning it? We know fees matter. And that’s why we want you to feel the value you’re receiving in what you pay.

This Is What You Can Expect From Us


Accountability

Saying what we mean and doing what we say

Honesty & Integrity

Holding ourselves to a fiduciary standard, your best interest is our top concern

Technology Integrations

Leveraging today’s top tools to develop effective, cost-efficient strategies

Custom Solutions

Understanding that your finances are as unique as you are

Innovation & Industry Disruption

Shaking up the status quo of high fees and AUM percentages

And Here’s What You Can’t


  • Overcharging & Underdelivering
  • Product Pushing Or Sales Pitching
  • Suggesting One-Size-Fits-All Solutions
  • Net Worth & Income Minimums


Are You Searching For a New Kind Of Financial Advisor?


We Can Help

Planning Focused.

Results Driven.

Someone’s sitting in the shade today because someone planted a tree a long time ago.

- Warren Buffett

Low Cost. Proactive. Actionable.

That’s how financial planning should be. At Mission:Advice, we’ve set out to make sound financial planning attainable for anyone by combining the industry’s top tools with the belief that optimizing your financial well-being shouldn’t take away from it.

Our Financial Planning Services Include:


Cash Flow

Together we’ll go over the in’s and out’s of your everyday expenses. We can help create a monthly or yearly budget, manage current debt and discuss your student loan payback options.

Personal Insurance Review

Do you know if you and your family are fully protected from life’s “what if” moments? From homeowners or renters insurance to life, long-term care, disability and annuities, we’ll take an in-depth look at your current coverage and insurance options.

Retirement Planning

It’s never a good idea to wait until your last paycheck to start thinking about what comes next. Whether your financial independence is decades down the line or right around the corner, we’ll take a comprehensive look at your total retirement plan including goals, time horizon, risk assessment, income strategies and benefit maximization.

Employee Benefits

If you’re in charge of handling your business’s employee benefits, you don’t have to carry the burden alone. Our firm can help you navigate your group coverage options, HSA and FSA plans, stock options and employee stock plans.

Education Planning

Are you or your child interested in earning a degree? We can go over your personal goals, time horizon and 529 plan options to make paying for tuition more attainable.

Life & Estate Planning

In preparing to leave your legacy, we can help you decide who you need to plan for (children, parents or other relatives) as you decide between a will or trust (or both) and select someone as your estate executor.


What Is Your Biggest Financial Concern?


Let Us Know

The most important quality for an investor is temperament, not intellect.

- Warren Buffet

Working to Grow What You Need & Protect What You Have

Most investors are their own worst enemies. Multiple studies illustrate that over time the average investor significantly under-performs the markets due to behavioral tendencies that all humans are susceptible to. Many individuals buy high and sell low as the emotions of greed and fear win over discipline and long-term planning. 

We deliver results that you can trust; results without a hidden agenda. At Mission:Advice℠, we focus on the most important aspects of your financial life. Built on a foundation of a sensible plan that captures your goals and objectives, while reflecting your philosophy around wealth, we are more than just your investment advisor, we are your financial planner.

Our Investment Management Services Include:


  • 401(k), 403(b) and 457 Review
  • IRA Option Analysis
  • TSP/TSA
  • Current Portfolio Review
  • Risk Tolerance Assessment
  • Investment Policy Statement
  • Asset Allocation Recommendations

Do You Know How Risky Your Portfolio Is?

Free Portfolio Risk Analysis

You can’t control what markets can do, but you can control the costs you pay. The less you pay to the purveyors of investment services, the more there will be for you.

- Burton Malkiel, Author of A Random Walk Down Wall Street

Dedicated to Empowering a Life Well-Lived

Giving up a fraction of what you have, say 1%, can seem like a small price to pay for a money manager. But when you start putting dollar amounts to those seemingly small numbers - your perspective can quickly change. For many, that 1% translates into tens of thousands of dollars per year. That's hard-earned wealth that could be spent on vacations, a child or grandchild’s education or important family celebrations.

At Mission: Advice, we urge you to question the status quo when it comes to what you pay for.

Here’s The Value You Receive Based On The
Available Assets You Have to Invest



Tier 1

No Minimum

Tier 2

Over $250,000

Tier 3

Over $1,000,000

Personalized investment profile.✓✓✓
Online account opening and funding.✓✓✓
Account transition services.✓✓✓
Professionally-managed investment portfolio.✓✓✓
Online portal with access to account balances, statements and performance reporting.✓✓✓
Educational resources about money management, budgeting and investing.✓✓✓
Access to a dedicated financial advisor.-✓✓
Assistance with automatic contribution/withdrawal plans (savings plans).-✓✓
Full investment management services: 
  • Customized wealth planning.
  • Annual portfolio reviews.
--✓

Our Investment Management Fees

In order to make ourselves available to you and your financial needs on an ongoing basis, we offer our asset management services using a flat fee percentage. We charge 0.7 percent of the assets held under our management.

Our Financial Planning Fees*

To accommodate and address your specific financial concerns, we offer our financial planning services at a $250 hourly rate based on the type of planning you prefer.


Comprehensive
Planning

Comprehensive Planning

$2,500 TO $10,000, VARIES BY COMPLEXITY


For those looking to address every aspect of their financial life, we can work together to develop a comprehensive financial plan. From buying a home to addressing your income needs in retirement, we’ll work from the ground up to provide strategic solutions to achieve your short- and long-term goals.

Quick-Start
Planning

Quick-Start Planning

$500 TO $1,000, VARIES BY COMPLEXITY


Maybe you’ve just started to think about optimizing your financial future, but you aren’t ready to develop a comprehensive financial plan. With our quick-start option, we’ll cover the basics and address the top concerns you're currently facing.

Project-Based
Planning

Project-Based Planning

$500 TO $1,000, VARIES BY COMPLEXITY


Have a specific area of financial concern in mind, or simply just want a second opinion? We’re happy to offer project-based planning. This allows us to take a few hours together to address what’s on your mind without committing to a full, comprehensive plan.


Are You Ready to Steer The Course Toward Your Financial Future?


Take The Wheel Today

Our Process

Developing Tailored Solutions
Through Proactive Planning

Military Precision


/ˈmiləˌterē/ /prəˈsiZHən/


Accomplishing something in a very organized, exact way.
Professional, calmly done.

Our founder, Tom, brings his background in the armed forces to his dedicated financial planning practice. Let him use his skills to create a comprehensive financial plan founded on your mission, intent and objectives.


Mission

Mission

Our task at hand of developing comprehensive financial solutions based on your personal goals for today, tomorrow and into retirement.

Intent

Intent

Your reason for working with us. Tell us your limitations, values, needs and goals so we can approach your mission in an effective and productive manner that’s right for you.

Objectives

Objectives

The ultimate takeaway of our financial planning process. This is the foundation of what we’re trying to accomplish and how we can go about doing it.

Our Approach to Finding Your Financial Freedom

Mission:Advice℠ is the world's first financial planning practice to integrate & synchronize in time, space, and purpose, military planning processes with financial planning. We will help you understand a situation, envision a desired future, and lay out an actionable approach to achieve that future. 


For Individuals & Families

For Businesses & Associations

Step 01:

Planning Initiation

Before we get down to planning, we want to gain a better understanding of your current financial situation and personal goals.

Step 02:

Mission Analysis

Together, we’ll create clear, concise goals and objectives to help guide our decisions moving forward.

Step 03:

Course of Action
Development

We’ll take a look at your current financial plan (if one is already in place) and offer our insights on potential alternatives or opportunities that may better suit your objectives.

Step 04:

Course of Action Analysis and Wargaming

We’ll use the information you’ve provided and the goals determined early on to develop our financial plan recommendations.

Step 05:

Course of Action Comparison

As your plan comes together, we’ll work as a team to discuss our recommendations and compare our strategies to your future goals and current needs.

Step 06:

Course of Action Approval

Whenever you’re well-versed in our recommended plan and comfortable with the actionable items, we’ll begin putting your plan into place.

Step 07:

Plan Development

;

During our ongoing working relationship, we’ll continuously monitor and adjust your plan to ensure it’s inline with your goals and objectives.

Step 01:

Mission Analysis

Together, we’ll create clear, concise goals and objectives to help guide our decisions moving forward.

Step 02:

Course of Action Development

We’ll take a look at your business’s current financial plan (if one is already in place) and offer our insights on potential alternatives or opportunities that may better suit your objectives.

Step 03:

Course of Action Analysis and Wargaming

We’ll use the information you’ve provided and the business’s goals determined early on to develop our financial plan recommendations.

Step 04:

Course of Action Comparison & Decision

As your plan comes together, we’ll work as a team to discuss our recommendations for your business and compare our strategies as we decide the best plan of action moving forward.

Step 05:

Plan Development

During our ongoing working relationship, we’ll continuously monitor and adjust your plan to ensure it’s inline with your goals and objectives.

Step 06:

Transition

When the time comes, we’ll help you transition into retirement as we assist in passing your business down to a new set of hands.


Ready to Get Started?


Schedule Your Free Consultation

Here’s What

You Should Know

Learn More About Our Upcoming Events

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From Our Point Of View

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Terms to Know

Assets Under Management

This refers to the total market value of the investments we manage on your behalf.

Fiduciary
CERTIFIED FINANCIAL PLANNER™
CFP Board

It’s Smooth Sailing

From Here

Interested In Getting Started?

Feel free to give us a call today or fill out the form below to get in contact with our financial planning team.

Mission:Advice℠ and Insurance Outfitters® are co-located in the same building at 7866 Martinsburg Pike, Shepherdstown WV 25443.

Phone: 304-870-4200

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